Our story
Built on trust. Driven by results.
Reliance Associates was founded on a simple belief: that great strategy, genuine partnership, and flawless execution can transform a brand. Fifteen years later, that belief still guides everything we do.
How we got here
Reliance Associates began as a boutique consulting practice, helping emerging brands navigate the challenges of growth. Over time, our clients kept asking for more — marketing support, event production, creative direction. We grew to meet those needs, always staying true to our founding principle: put the client's goals first.
Today we operate at the intersection of marketing, consulting, and events — three disciplines that, when aligned, create something far more powerful than any one of them alone. Our team brings together strategists, creatives, producers, and advisors who have worked with brands across industries and at every stage of growth.
We're proud of the relationships we've built along the way. Many of our clients have been with us for years — a testament to the trust we work hard to earn and maintain with every engagement.
What we stand for
Our values
Partnership over transaction
We invest in understanding your business deeply. Every engagement is a collaboration, not a vendor relationship.
Strategy before execution
We never pick up a pen, camera, or microphone before we understand the goal. Great work starts with clear thinking.
Candor and transparency
We tell you what we think, not just what you want to hear. Honest counsel is the foundation of a trusted partnership.
Excellence in every detail
Whether it's a brand deck or a 500-person gala, we hold ourselves to the same standard: exceptional, every time.
Integrated thinking
We connect the dots between marketing, consulting, and events so your brand speaks with one coherent voice.
Long-term perspective
We optimize for your lasting success, not the next invoice. Our best work happens when clients grow with us over time.
The people behind the work
Our leadership
Reuben Reliance
Founder & Managing Partner
Reuben founded Reliance Associates with a vision to build a firm that could serve clients across the full spectrum of brand strategy, consulting, and events. With over 15 years of experience, he leads the firm's strategic direction and key client relationships.
Position open
Coming Soon
Partner, Marketing Services
Our marketing practice is led by a team of seasoned strategists and creatives who have built campaigns for brands across consumer, B2B, and nonprofit sectors.
Position open
Coming Soon
Partner, Event Production
Our events team brings deep expertise in large-scale production, venue relationships, and the creative vision to make every event an experience guests remember.
Let's build something together.
We'd love to learn about your goals and explore how we can help.